Jamie declared ‘fatherhood has altered my perspective on personal relaxation’ Share Article Share Article Facebook X LinkedIn Reddit Bluesky Email Copy Link Link copied Bookmark
Add us as preferred source Comments
Jamie Laing is the representative for Compare the Market’s sleepwear range – drawing inspiration from the website’s stylish meerkat mascot. The former Strictly contestant and new father is fronting the ‘Dayjamas’ collection, whose striking colours and design are modelled after Aleksandr Orlov.
Intended for all-day use, dayjamas are described as being eye-catching enough for outings, while still offering enough comfort for lounging. Aleksandr’s paisley pattern and Compare the Market’s meerkat logo are incorporated into the design.
Article continues below ADVERTISEMENT
Featuring a laid-back jacket, the pieces are intended to project a put-together appearance whether at home, answering the door, or venturing out. The set also takes cues from the nation’s fondness for comfortable clothing,
Findings indicate that 91% of Brits sport the same casual wear for nearly any situation, preferring ease and adaptability over needless wardrobe changes.
Jamie remarked: “Becoming a dad has transformed how I see ‘personal downtime’. Now, I’m after feeling unwound and comfortable during peaceful moments, rather than being concerned about my attire. The Dayjamas collection is about feeling snug while still appearing presentable for unannounced visitors.”
Article continues below ADVERTISEMENT Trending
Jo Chapell, PR Head at Compare the Market, stated: “Dayjamas is a playful interpretation of how individuals are opting to enjoy their ‘personal time’ while prioritising comfort and panache. Jamie seemed like the ideal collaborator to promote the range, mirroring a period in his life where equilibrium is key. At Compare the Market, we assist people in reducing time spent on mundane tasks so they can benefit from additional ‘me-time’.”
Article continues below ADVERTISEMENT
Dayjamas by Compare the Market will be launched in a very small batch of only 30 pieces, 15 two-piece ensembles and 15 jackets, available solely as prizes via the Compare the Market app.
Personal finance news, money saving tips and advice plus selcted offers and competitions Subscribe Invalid email
We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy
Get More of Our News on Google
Designate Daily Express as a ‘Preferred Source’ to gain quicker access to the news that is important to you.
The competition will commence at 4pm on February 16, 2026 and conclude at 11:59pm on March 8, 2026. Participants must be at least 18 years old and residents of the UK. 30 winners will be chosen at random to be awarded with a Dayjamas shirt and trousers set, or a jacket. All conditions apply.
For more details, go to https://www.comparethemarket.com/meerkatapp/