
Of course, men are being a bit disingenuous when they say they value a rich inner world in women above all else. But—naive as they are!—they're mistaken if they think they know the answer to the question, “Why her?” After all, they only think they're making the choice themselves. In fact, the laws of attraction are simply laws of nature. To become desirable to a member of the opposite sex, you simply need to demonstrate signals that will immediately trigger the corresponding innate program.
A single signal, of course, is not enough, even for animals. After all, love is not a locomotive that only needs a green light to get going. In the animal kingdom, one can encounter quite complex mating ceremonies. It's a kind of dance that consists of repeatedly displaying individual body parts to a partner, and each movement “triggers” instincts. When choosing a partner, shape, color, and size are not the most important factors. As Verochka from “Office Romance” would say, what matters is combination—that is, a combination of attractive factors.
Here's a well-known fact. Scientists studied how male hawk moths react to dummy females of varying sizes, colors, and shapes. Large and small, light and dark paper butterflies were suspended from a fishing rod and forced to perform various intricate movements in front of the unsuspecting male. It turned out that a rather unattractive small white butterfly can easily be made quite seductive. Simply present it to the male from very close range or change its flight pattern—and it becomes as irresistible as a large black beauty. Thus, a lack of attractiveness in one characteristic can be compensated for by an excess in another. In animal psychology, this phenomenon is called the stimulus summation effect. This effect offers a chance for all members of the species, but at the same time, it is an insidious trap, as it creates the phenomenon of “overstimulation.”
In nature, situations are common where animals deceive themselves or others with some overly pronounced characteristics. Here are two examples. Many songbirds not only raise a cuckoo chick along with their own, but also prefer it because of its large, colorful mouth. The cuckoo chick's beak triggers a false reaction in the parents, causing them to repeatedly feed it, even though it looks nothing like their own children. Another example: a seagull persistently chooses the one almost as large as itself from two eggs laid before it. Ignoring the normal-sized egg, it stubbornly tries to incubate one so large that it can't even sit on it.
People learned to harness “overstimulation” when they invented makeup and bright, revealing clothing. Mastering the effect of stimulus summation means wielding a secret weapon, a detonator that triggers a partner's instinctive desires. But don't forget! “Nature has a wicked smile on her lips…” After all, this weapon is loaded with illusions—pleasing to the eye—but still, just illusions.
