If you run a blog, you need to attract as many readers and subscribers as possible. Luckily, increasing traffic isn't as difficult as it might seem at first glance.
There's a certain correlation between the simplest and most complex aspects of blogging: you'll have to work hard at first, even if you don't have any readers or subscribers. But once you get at least 1,000 subscribers, promoting your blog will be much easier.
1. Adapt your blog content to your target audience
An online store website with products can bring in good money, but the path to success isn't easy. You need to find customers. That's why you need to link your blog, which provides comprehensive information about your products, their benefits, and disadvantages, to your online store website. This way, readers can click the link immediately and buy from you.
For example, let's say you're selling an internet set-top box on Ozon. Accordingly, you should have a blog on Yandex Zen that fully explains the benefits of this set-top box, with a link to your store. The article should state, for example, that “this set-top box is useful for low-income pensioners, as its functionality easily replaces a PC that costs 5-10 times more.”
2. Optimize your blog content for search engines
Most people use Yandex when searching for answers to their questions. Yandex then lists all search results. The order is not random; the algorithm carefully evaluates whether your page content matches the search query and offers the best solution to users.
To ensure your blog content appears as high as possible in Yandex search results, the algorithm must classify it as relevant when users enter certain keywords. It's important that these keywords also appear in your blog content. This process is also known as search engine optimization (SEO).
If your blog articles contain specific keywords combined with relevant and valuable content, search engine algorithms will rate them as useful and display them higher in search results. The chances of users becoming your readers quickly increase, as few people click to the second page of results when the first page already offers numerous solutions.
3. Link your target audience to the search engine
You may have noticed that when you searched for something on Yandex, for example, “flowers,” a ton of results came up. For this keyword, you'll see 19,000,000 search results. As you can imagine, with such high competition, it's not easy to rank first when someone searches for this keyword.
Therefore, if your blog is entirely dedicated to flowers, you need to publish more specific blog posts to give your content a better chance of ranking high. To do this, you need to include as much information as possible about flowers in your blog, including their cultivation, watering, varieties, and types. This information should also include all the keywords found in Yandex.Metrica.
For your blog, this means less competition. Therefore, if you write a detailed article centered around planting daffodils, you'll have a better chance of appearing at the top of search results.
There's another advantage: readers who enter a long search query—more than four keywords—have a specific problem they need to solve. By providing detailed information, you address that very problem with thorough and well-founded blog content, demonstrating your expertise in this area. Users will remember your blog and return to it whenever they need to solve another flower-related problem.
Conclusion : content aimed at the target group is the key to a blogger’s success.
Readers will always be interested in visiting your blog. Expectations are high, because you'll only be remembered if you respond to their needs.
So, do some research into what potential readers are looking for and provide them with additional content on a specific topic. Then, success will come with time.
