How emergency alerts communicate risks is important. (Image courtesy of Jim Vondruska via Getty Images)
Flash floods like those that occurred in the Guadalupe River in Texas on July 4, 2025, can be highly unpredictable. Despite sophisticated flood forecasting models and various warning systems in some areas, effective flood protection requires a high degree of preparedness and awareness.
This also means understanding how people receive, interpret and respond to risk information and warnings. Technology can be part of the solution, but ultimately people are the key to any response.
As emergency communications researchers, we have found that simply providing people with technical information and data is often not enough to effectively communicate risks and motivate action.
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Sourse: www.livescience.com
