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The conversation around artificial intelligence (AI) is in danger of spiraling out of control as claims about the new technology enter the realm of the absurd. AI is a lucrative business, say the authors of the new book AI SCAM: How to Cut Through the Noise Around Big Tech and Create the Future You Want (2025), and the marketing ploys we see are designed to advance the interests of big tech companies and have one goal: to sell AI products.
In their new book, authors Emily M. Bender, a professor of linguistics at the University of Washington, and Alex Hanna, director of research at the Distributed AI Research Institute, challenge our understanding of the nature of AI—and what it isn’t. Ultimately, they aim to see through the hype and sensationalism to understand the true impact of AI on society.
In this piece, the authors analyze the concept of artificial general intelligence (AGI), its origins, and what the term truly means. In this piece, they argue that precise definitions of AGI and supposed “superintelligence” remain fuzzy at best and, in practice, serve little more than to fuel the corporate hype around AI.
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