The Coca Cola logo is instantly recognised by people around the world, but the iconic design also has a hidden message that you may not have realised before. This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more
Coca Cola, one of the globe’s most renowned brands, is instantly recognisable by its classic red packaging and white swirling script.
Through the years, as Coca Cola introduced new variants like Diet Coke, Coke Zero, limited editions, and innovative flavours, the well-known logo has adapted to fit each iteration while keeping its signature look – a testament to the brand’s timeless appeal.
Brands worldwide aim for such distinctiveness, with much relying on the potent impact and visibility of their logos. “Businesses cannot overlook the value a great logo holds; they are the connection between a company and potential customers, and what customers will remember most,” emphasised Richard Lau, president of LOGO.com, at the forefront of logo creation and branding strategies.
While it may appear to be merely a stylised name, the Coca Cola emblem’s elegant ‘C’ tail aims to symbolise a smile, underscoring the brand’s focus on happiness and delight. Richard further noted: “This subtle message may go unnoticed, but it subconsciously creates a positive association with the brand in the minds of consumers.”
The company doesn’t shy away from sharing its origin story or detailing how its iconic logo evolved, offering a glimpse into its history on the official website. The beloved beverage recipe was perfected by Dr John S Pemberton back in May of 1886, marking the beginning of a legendary brand journey.
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An Atlanta-based pharmacist, he concocted the syrup for Coca Cola. The popular beverage was created by combining carbonated water with this new syrup, resulting in a drink hailed as “delicious and refreshing”.
As per the Coca Cola website, Dr Pemberton “carried a jug of the new product down the street to Jacobs’ Pharmacy in Atlanta. There, it was sampled, pronounced ‘excellent’ and placed on sale as a soda fountain drink for five cents a glass”. His bookkeeper, Frank M Robinson, proposed the name “Coca Cola” and “penned the flowing script that is famous today”.
His inspiration for the iconic brand name stemmed from his belief that “the two Cs would look well in advertising”, a strategy that also worked wonders for Coco Chanel when she established her legendary fashion house in 1910. Robinson toyed with writing the company’s name in Spencerian script, a prevalent writing style at the time.
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The logo underwent various transformations and redesigns until the late 1960s. In 1969, the instantly recognisable version known and cherished today was introduced.
Unveiled as the Arden Square logo, it was “presented in a red box, with [Robinson’s] Coca‐Cola script underlined with a white ‘wave’, or ‘Dynamic Ribbon Device’.” This remains in use to this day.
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Since the startling insight was shared, it has sparked a flurry of comments on Reddit. Someone gushed over Coca Cola’s timeless design, while other person pointed out: “Also cool to see how it translates across different languages.”
Another added: “Ever since someone told me about the faces in the logo I can’t unsee it whenever I look at it.” Then a third gushed: “Perfect logo.” And a fourth chimed in: “Coca Cola is a cool logo that’s why they didn’t change it.”
Sourse: www.express.co.uk
