Article promotion is the foundation of everything. It's one of the methods used by experienced webmasters in their work. If you enjoy working with text and were good at writing essays in school, you'll likely be able to handle writing an SEO-friendly article with a little preparation.
In this article, I offer you 15 simple rules that will help you write content that is engaging for both people and search engines. So, briefly and point by point.
• Observe the rules of the Russian language.
Spelling, punctuation, and style must be spot-on. Write clear, precise texts free of errors, awkward endings, unnecessary commas, and typos. Don't forget to reread your article after writing. This is the simplest rule, but the one most often violated.
• More specifics and less fluff.
Don't use fluff to bulk up your text. It's obvious! Focus on the benefits. Pay more attention to facts, specific data, and the way you present the information.
• The text must have a logical structure.
An introduction, a descriptive section that answers the questions posed, and a conclusion—this is a simple outline for building SEO text. Use it in your work.
• You need to know what you are writing about and research the topic beforehand.
When researching a topic, it's best to choose verified, trustworthy sources of information. You should know what you're telling your readers. You should sign off on every word, or not write anything at all.
• Text must be formatted.
To add emphasis, use highlights, lists, and headings that divide the text into semantic parts.
• Don't forget to use keywords.
There are three types of keys:
Precise – the key is written in the form in which it was given in the technical specifications (example: “purchase finishing materials”).
Morphological (diluted) – possible declension, word reversal, addition of prepositions, etc. As a rule, difficult-to-read constructions in the text are replaced with morphological occurrences, which makes the material convenient and easy to read (original key: “Moscow doors buy”, morphological: “buy doors in Moscow”).
Additional – can be used in the text, but is not required.
• The text must be useful and provide answers to the questions posed.
The topic of the text should be revealed in the content. Given an article title, it is revealed. Given keywords, a topic is chosen arbitrarily and then expanded upon. It is advisable to use figures, statistics, and facts.
• The text is written primarily for people.
It's best to replace difficult-to-read constructions with readable ones. There should be clear answers to the questions posed.
• The optimal text volume is from 1800 to 3000 characters without spaces.
This is a rough guideline—the desired length of coverage. You can write more, but the topic and the client's specifications require it.
• Not all punctuation marks can be used in the key.
Periods, question marks, exclamation marks, and ellipses cannot be used within a key. Other characters are allowed.
• It is advisable to use a key in the title.
The title and first paragraph should contain the main keyword. Avoid stuffing a keyword into every subheading. Search engines may consider this spam and ban your site.
• The uniqueness of the text during verification must be at least 95%.
Using non-unique content doesn't produce the desired promotional results. Robots prefer fresh and unique texts that haven't been published anywhere before.
• It is advisable to use subheadings, lists, and highlights.
This has already been mentioned. Using these attributes improves the text's appeal to search engines and visitors to the site.
• Keyword density should be 3-4%.
You can use online services to determine this indicator. You can also check density manually using the formula “number of keyword repetitions x 100% / number of all words in the text.” To determine the number of keyword repetitions, you can use the keyboard shortcut “Ctrl + F.”
• Maintain a balance between text literacy and optimization.
Useful text + literate speech + compliance with simple SEO requirements = good SEO content.
These simple rules will help you climb into the top 10. Writing the right SEO text is easy if you approach it wisely!
