Sky is changing the way it delivers TV to homes and this could have a negative impact on Sky Q.
Sky Q is like a fine wine. Despite its age, it is still popular. This incredibly successful set-top box continues to be found under TVs in millions of homes across the UK, and it is no wonder that users are in no hurry to part with it.
The device, which uses satellite communications, provides instant access to hundreds of live TV channels, as well as on-demand content and apps like Netflix and Disney+.
It supports 4K and has a significant hard drive that allows users to record and save hours of programs and movies.
Sky Q was launched in 2016 and has been a huge success story for Sky, but is the end near?
It doesn't take a detective to notice that Sky Q is no longer the company's favourite.
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If you visit Sky's online store, you won't find any offers or adverts for the device. Instead, the company is focusing on new ways to watch TV content, including its Stream box and the latest Sky Glass Gen 2 TV.
For those who don't know, these devices ditch the satellite dish and beam content to the big screen via the internet. The move to streaming to bring entertainment, sport and movies into the home makes sense as these products can be installed by yourself (without the need to call in an engineer) and it's easier for Sky to carry out regular software updates.
It is these features that could create serious difficulties for Sky Q in the future.
“Ultimately Sky will choose to move all users to its IP-based products, which in turn will lead to the end of the Sky Q era,” leading analyst Paolo Pescatore explained to The Sun.
Another problem for Sky Q is that its current lifespan is limited to just four years. Sky recently announced a new contract with SES – the provider that provides satellite broadcasts of Sky content across the UK – to maintain the satellite signal until at least 2029.
It's unclear what will happen next and whether the streaming service will be able to capture enough market share, although it appears Sky may have to make a longer-term commitment after its current contract ends.
“It all depends on the success and speed of the transition of clients to Sky OS,” Pescatore added.
“At the moment it looks like the contract will have to be extended, but we should expect a lot of attractive offers aimed at attracting customers.”
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At a recent Sky Glass Gen 2 launch event in London, the company told Mirror Online that they remain fully committed to Sky Q and recognise how much people continue to love it. They also said they will continue to support and update it in the future.
However, it seems clear where Sky is heading and what products it would like to see in our homes.
Are you ready to ditch your Sky Q box and switch to streaming? Leave your thoughts in the comments below.
Sourse: www.mirror.co.uk
