Alison, dog mum to Monty, based in Seattle, America has shared how much her pet made from content creation on Instagram in 2024.
A dog mum whose pet has quite a large following on Instagram has shared how much money he made in 2024.
Alison, owner of Monty, started an Instagram account to share pictures of the dog with family and friends. This grew to a community of people on the platform who enjoyed watching Monty grow up and he now has 22,200 followers on his page, monty.mung.
The first-time dog owner based in Seattle, USA gives people a look into Monty’s life, including his morning routine, tricks he has learnt and pictures of him on days out. She has now revealed how much the pooch earned from Instagram last year.
Alison shared an Instagram multiple pictures post to go through his earnings for each month. From January to June, Monty didn’t bring any money in.
Between July and August he made $400 (£322). In September this doubled to $800 (£644), from October to November the dog sensation earned $600 (£483) and in December, he made $2513. This brings his salary for 2024 to $4313 (£3479).
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In the caption of the post Alison wrote: “The scariest post I’ve ever made. All for the sake of pay transparency. I started Monty’s Instagram to share cute pictures with my family and friends so that I didn’t have to flood my personal page. I was incredibly fortunate to find a community of people who loved watching Monty grow up and experience the world.
“When I started to take on paid gigs and creating content for brands, I honestly had zero idea how I was supposed to charge, what I was supposed to charge for, and how much my work was worth. This work space is not regulated, and talking about $ is very taboo in our culture.”
By being transparent, Alsion explained she hoped to convey that people liking, commenting, saving and sharing “directly translates to supporting out page”. It also allows people to have “frank conversations about pay”.
She also wants to be able to be “extremely honest” and for people to know that she would “never promote” something she didn’t personally like.
The Instagram post has received 1,329 likes, more than 100 comments and has been shared 84 times up to now. In the comment section Alison gave further information: “I’d like to also note that this does not include gifted partnerships we’ve had, and that Instagram is the only platform we are on, and it does not have the option to monetize our normal posts.
“This is purely brand partnerships and making videos for them as user generated content.” Several users thanked Alison for sharing this post and were supportive of her being transparent about how much Monty has earned from Instagram.
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One said: “I don’t see why it would be scary. It is really clear you work hard to make the content pleasing to watch. You work hard to develop your platform and to train your pup, you’re always positive and I’m here for it. You earnt it all, keep up the awesome work.”
Another user added: “Thanks for sharing this and everything else you share with us! Good job Monty! And of course his mum.I wish my girls would help pick up some of the slack in the budget department.”
A third commented: “Love the transparency! The world of content creation is tough to navigate. Keep it up, you’re doing great. I also love seeing Monty in my feed.”
Further users congratulated Monty and Alison on the success of the Instagram page and said it is “amazing.” One person remarked: “Congrats, Alison!
“Watching you build this page and community has been so inspiring. Incredible achievements in 2024 and your 2025 will be even bigger!”
Sourse: www.express.co.uk
